About SecureTap
One Tap. Total Product Truth.
We believe every product should be able to prove it's real, safe, and eligible to be in a customer's hands. TRU is the unit-identity rail that makes that possible.
Give Every Product the Power to Prove Itself
Counterfeits, fraud, and opacity cost trillions and put consumers at risk. We're building the infrastructure that lets any product — from a lipstick to a luxury watch — instantly prove its authenticity, history, and eligibility.
No app required. No friction. Just one tap to total product truth.
The Unit Identity Rail
Authentication, engagement, and traceability in one tap
$2-4T
Annual counterfeit losses globally
$103B+
Lost to return fraud in 2024
One Tap Changes Everything
When every product can prove itself, fraud becomes impossible and trust becomes automatic.
A World Where Trust Is Built Into Every Product
We envision a future where consumers never have to wonder if a product is real. Where brands have direct relationships with verified owners. Where fraud is structurally impossible, not just difficult.
TRU is building that future — one product, one tap, one verified interaction at a time.
Our Values
What Guides Us
Trust First
Every decision we make prioritizes building and maintaining trust — for brands, retailers, and consumers.
Consumer Centric
We design for the end consumer. If it's not simple and frictionless, we haven't done our job.
Universal Access
Authentication should work on any phone, anywhere, without apps or accounts. Technology that excludes isn't trust.
Integrity Always
We build systems that can't be gamed — because real security means no shortcuts, no exceptions.
Our Story
Built From Real Problems
SecureTap was born from a simple observation: the tools meant to protect products and consumers — QR codes, holograms, serialized labels — were designed for a different era. They can be copied, bypassed, or simply ignored.
We asked: what if authentication was as simple as tapping your phone? What if every product could instantly prove its authenticity, without requiring an app, an account, or any friction at all?
That question led to TRU — the unit-identity rail that combines cryptographically secured NFC/RFID tags with a verifiable ledger and a consumer experience layer. One tap. Authentication, engagement, and traceability — all at once.
Today, TRU is protecting products across beauty, wellness, apparel, electronics, and more. We're just getting started.
Our Team
The People Behind TRU
Rich Hudec
Founder & CEO
Davin Young
CTO & Co-Founder
Ben Chancey
Director
Vito Roppo
General Counsel
Richard Catalina
IP Attorney
